E L I T E

Gentry Locke Discovers a Better Way to Work

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Moving to Elite’s SaaS Platform

Gentry Locke chose to partner with Elite because they trusted that we could help them achieve their strategic objective of being the leading law firm in Virginia. Since implementing Elite’s SaaS platform, everyone from the managing partner to the accounting department to the IT team has seen improvements in their day-to-day experience. As you hear in the video, Elite’s extensive suite of capabilities have enabled Gentry Locke to:

  • Create efficiencies in processes across their entire work-to-cash cycle
  • Automate time entry so they can focus on billable work
  • Revolutionize the proforma process and get invoices out the door faster
  • Access data in real time to enable truly data-driven strategic decisions
“When you’re talking about lawyers that bill on an average of $500.00 an hour for every hour that you can reduce the manual work, they can turn that back into billable dollars to a client.”

Frank Pittard, Executive Director, Gentry Locke

Gentry Locked Accelerates Their Work-to-Cash Cycle

The simplified and streamlined proforma process available with the Elite platform has transformed Gentry Locke’s work-to-cash cycle. Their previous paper proforma system was slow and inefficient. But with Elite’s paperless proforma workflow, they’ve reduced their proforma processing time by 50%. Faster proforma processing means invoices are sent out faster which, in turn, means firms get paid faster.

“Now we actually produce proformas within minutes of when we close the fiscal period.” Frank Pittard, Executive Director, Gentry Locke

Gentry Locke Leverages Actionable Intelligence

The reporting capabilities in Gentry Locke’s old system were limited and cumbersome, with basic reports taking a week or more to produce. By moving to Elite’s SaaS platform, they’ve gained real-time access to data and a robust reporting package with role-based dashboards to empower data-driven decisions across the firm.The reporting capabilities in Gentry Locke’s old system were limited and cumbersome, with basic reports taking a week or more to produce. By moving to Elite’s SaaS platform, they’ve gained real-time access to data and a robust reporting package with role-based dashboards to empower data-driven decisions across the firm.

“Efficiency is the point of the application, and that’s what we feel like we gained by moving to Elite.” Debbie Johnson, Director of Information Technology, Gentry Locke

Gentry Locke Achieves Greater Operational Efficiency

Gentry Locke has seen the most dramatic benefits from Elite’s automated workflows. Their old system relied heavily on manual data entry and required significant amounts of duplicative work. With Elite’s automated workflows, they’ve seen meaningful gains in efficiency across multiple processes. For instance, previously opening a new matter took 7-10 days, but with Elite it’s done in 4-6 hours.