New Partnership Helps Clients Build Deeper Connections and Identify New Opportunities for Growth

Jan. 26, 2016

Thomson Reuters Elite, part of Thomson Reuters Legal, today announced it has formed an Integration partnership with Vuture, a leading CRM-integrated and web-based marketing automation system for professional service firms. The partnership enables Business Development Premier clients to simplify their CRM efforts with an integrated suite of industry-leading event and email marketing, automation, and website tools.

The Vuture platform is modular, so clients can choose from a menu of specific functions in order to meet their unique needs. The software’s marketing intelligence is designed to identify opportunities for campaign improvement and to develop highly targeted one-to-one initiatives, making marketing efforts easy, achievable, and cost effective.

“Vuture’s cloud-based marketing technology is designed specifically to help businesses market more effectively, target more efficiently, and generate extraordinary business results,” said Vuture CBDO Robin Stephens. “It is easy to use, straightforward to deploy, and highly secure, making it a natural extension of Business Development Premier.”

“Because Vuture integrates seamlessly with Business Development Premier, it provides a 360-degree approach to marketing, equipping clients with a wide range of easy-to-use marketing tools that they need to thrive,” said Elisabet Hardy, vice president of Product Management at Elite. “From one simple platform, clients can build deeper connections and identify new opportunities for growth, stimulating growth and increasing the potential for marketing ROI.”

Business Development Premier combines enterprise relationship management (ERM) technology, marketing automation, and experience management to drive more successful marketing and business development initiatives. As an integral part of the Elite Enterprise Business Management Solution, Business Development Premier provides advanced functionality to help law firms and professional service organizations achieve significantly higher return on investment from their marketing and business development activities. For additional information, visit the Business Development Premier page.

The Elite Global Strategic Alliance Program provides a one-stop global marketplace that fosters cooperation, streamlines the buy-sell cycle and helps all involved achieve a competitive edge. Elite partners are experienced technology, services and consulting organizations ready to innovate, collaborate and help our clients solve their most pressing business challenges. Visit the Global Strategic Alliance Program to learn more about the benefits of partnering with Elite.

Vuture is a cloud-based marketing technology that can be accessed online from anywhere in the world. The technology is easy to deploy and integrate with Business Development Premier, providing users with the ability to create and manage their local or global communication programs, as well as create brand consistency through workflow sign off, with improved ease of use. For more information, visit

Thomson Reuters Elite is the leading global provider of innovative business management solutions that enable law firms and professional services organizations to streamline operations, maximize efficiency, and increase visibility into all aspects of their businesses. Elite is focused on enabling firms of all sizes and locations to meet their true potential and provide the best service for their clients. For more information, visit Elite.