Long-time Client Rolls Out Core Component of the Elite Enterprise Business Management Solution

Dec.15, 2016

Thomson Reuters Elite, part of Thomson Reuters Legal, today announced that Brodies LLP, the largest law firm in Scotland, has become the first UK client to go live on Business Development Premier, an integral component of the Elite Enterprise Business Management Solution and the leading end-to-end solution for every stage in the marketing lifecycle. Business Development Premier gives firms deeper insights into the companies and professionals important to them, helping firms unearth opportunities and deliver real-time insights to develop and win new business.

With 400 fee-earners, Brodies operates leading corporate & commercial, banking & finance, real estate, litigation & dispute resolution, energy, employment, and personal & family practices across its offices in Edinburgh, Glasgow, Aberdeen and Brussels. Brodies was named UK Regional Law Firm of the Year 2016 at the Lawyer Awards and has been named Scotland Law Firm of the Year at the Who’s Who Legal awards for the last five years. Brodies has also achieved more top tier-ranked practice areas and individual lawyers in the independent legal directors than any other law firm in Scotland.

The firm selected Business Development Premier after a competitive tender process in order to implement a firm-wide solution that automates data input and management processes and that integrates the firm’s Enterprise Financial Management system. Across-the-board adoption within the firm was also a key factor in the choice of Business Development Premier as well as its market-leading, easy-to-use and intuitive platform that will help drive overall firm growth.

Business Development Premier combines ERM technology, marketing automation, and experience management to drive more successful marketing and business development initiatives. As an integral part of the Elite Enterprise Business Management Solution, Business Development Premier provides advanced functionality to help law firms and professional service organizations achieve significantly higher return on investment from their marketing and business development activities. For additional information, visit the Business Development Premier page.

Brodies LLP is Scotland’s largest law firm, delivering legal services of the highest quality to Scottish, UK and global organisations. With offices in Edinburgh, Glasgow, Aberdeen and Brussels, the firm offers legal advice to private and public sector clients both in the UK and internationally in its core business areas of corporate and commercial; energy (both renewables and oil & gas); property; litigation; banking and financial services; employment, pensions and benefits and trust and tax. Brodies has 37 practice areas that are ranked top tier by the UK's independent legal directories and more individuals ranked top tier than any other firm in Scotland. The achievements of Brodies and its partners have been recognised with numerous independent awards in recent years. These include Brodies being named Scotland Law Firm of the Year at the Who’s Who Legal Awards 2016, UK Regional Law Firm of the Year 2016 at the Lawyer Awards, UK National/Regional Law Firm of the Year at the Legal Business Awards 2015, UK Law Firm of the Year at the British Legal Awards 2014, and Legal Advisor of the Year at the Business Insider Deals and Dealmakers Awards 2014.

Thomson Reuters Elite is the leading global provider of innovative business management solutions that enable law firms and professional services organizations to streamline operations, maximize efficiency, and increase visibility into all aspects of their businesses. Elite is focused on enabling firms of all sizes and locations to meet their true potential and provide the best service for their clients. For more information, visit Elite.