Product Portfolio, Including Business Development Premier and MatterSphere To Also Undergo Rebrand

Oct 23, 2017 

Thomson Reuters Elite, part of Thomson Reuters Legal, today announced that Elite Enterprise Business Management Solution is to be brought further within the 3E® brand as 3E Enterprise Business Management Solution.

The rebrand will also coincide with the alignment of some of the comprehensive suite of legal enterprise solutions and global resources from Elite to also fall within the 3E® brand.

The alignment will begin on October 23 with Business Development Premier, a leading marketing solution and MatterSphere®, the client and matter management component of the comprehensive line of Elite offerings, being brought within the 3E umbrella.

Both solutions will remain part of the 3E Enterprise Business Management Solution, a comprehensive suite designed to help clients manage every aspect of their businesses, but will now be named 3E Business Development and 3E MatterSphere.

The alignment of some of the 3E Enterprise Business Management Solution product portfolio to be within the 3E brand will allow Elite to provide clearer and more coordinated product solutions to its customers and increase focus on delivering an exceptional customer experience. The alignment will also allow Elite to simplify internal processes, improve consistency and efficiency when working with customers, as well as facilitate focus on innovation and enhancements to other Elite products and services.

“As we look toward the future, we want to ensure that the Elite portfolio of enterprise business management solutions continues its trajectory of market-leading innovation by more closely aligning our comprehensive suite of legal solutions and global resources under one brand,” said Eric Ruud, managing director of Thomson Reuters Legal Enterprise Solutions.

“Aligning our business development and matter management solutions within the 3E brand will continue our consistent focus on and commitment to what is best for our customers. This is the next exciting chapter in our 70-year history.”

Other fundamental Elite solutions more closely aligned to 3E will also undergo the same rebranding. For example, Workspace will become 3E Workspace, and Elite Mobile will become 3E Workspace Mobile.

The alignment of the 3E Enterprise Business Management Solution portfolio will continue throughout the rest of 2017 and beyond. For more information, please visit the updated Elite website.

3E Business Development (formerly Business Development Premier) combines ERM technology, marketing automation, and experience management to drive more successful marketing and business development initiatives. As an integral part of the 3E Enterprise Business Management Solution, 3E Business Development provides advanced functionality to help law firms and professional services organizations achieve significantly higher return on investment from their marketing and business development activities. For additional information, visit the 3E Business Development page.

3E MatterSphere (formerly MatterSphere) is a robust client and matter management system that provides firms with a single, unified way to view and manage day-to-day activities. Built entirely within the familiar Microsoft® Office environment, 3E MatterSphere automates and standardizes manual processes with built-in workflows and allows lawyers to easily manage clients, matters, and all associated details in a familiar interface.

As part of the Thomson Reuters Elite family of innovative solutions for professional services firms, 3E MatterSphere provides a strong enterprise-class solution with limitless functionality that helps firms unify the entire matter life cycle, from beginning to end. For more information, visit the 3E MatterSphere page.

Thomson Reuters Elite is the leading global provider of innovative business management solutions that enable law firms and professional services organizations to streamline operations, maximize efficiency, and increase visibility into all aspects of their businesses. Elite is focused on enabling firms of all sizes and locations to meet their true potential and provide the best service for their clients. For more information, visit Elite.