Following Successful Beta Testing, Elite Announces Public Release of Revolutionary New Business Development Solution

LOS ANGELES Jun. 24 2014 – Thomson Reuters Elite, a leading global provider of enterprise business management solutions (EBMS) to professional services firms, today announced the general availability launch of its all-new business development platform, Business Development Premier, following a successful beta testing period. As part of Elite’s EBMS, Business Development Premier provides advanced functionality to help law firms and professional service organizations achieve significantly higher return on investment from their marketing and business development activities.

Business Development Premier is more than a traditional client relationship management (CRM) system; it combines enterprise relationship management (ERM) technology, marketing automation, and experience management to drive more successful marketing and business development initiatives.

Dramatically faster CRM implementation within Business Development Premier is driven by patented technology that automatically uncovers and deduplicates client data from address books, email traffic patterns, calendars, and other sources, with no data entry required. The solution’s ERM technology uncovers up to five times more contacts than traditional CRM and retrieves comprehensive data for more complete profiling, all with automatic updates when information changes.

Clients are able to deliver more marketing value through every step of the marketing lifecycle with Business Development Premier’s built-in best practices to optimize campaign success, engage more clients, convert more opportunities, and better measure results. Lawyers and professionals can develop new business more effectively with deeper client insights pushed straight to their mobile devices.

“Business Development Premier is a paradigm-shifting approach to CRM that revolutionizes the way firms differentiate themselves and win new business,” said Elisabet Hardy, vice president of Thomson Reuters Elite. “Its unprecedented automation enables faster implementation and uncovers more comprehensive data than is possible with other solutions in the industry.”

For additional information, visit Thomson Reuters Elite’s Business Development Premier page.

Thomson Reuters Elite is the leading global provider of innovative business management solutions that enable law firms and professional services organizations to streamline operations, maximize efficiency, and increase visibility into all aspects of their businesses. Elite is focused on enabling firms of all sizes and locations to meet their true potential and provide the best service for their clients. For more information, visit Elite.