Firm Chooses Beta Version of 3E Business Development in the Cloud to Revolutionize Business Development Operations

Nov 28, 2017

Thomson Reuters Elite, part of the Legal business of Thomson Reuters, today announced that Lewis Roca Rothgerber Christie LLP has become the first firm to select 3E® Business Development in the cloud. 3E Business Development (formerly Business Development Premier), part of the 3E Enterprise Business Management Solution, is the leading end-to-end solution for every stage in the marketing life cycle.

Headquartered in Phoenix, Arizona with 300 lawyers across 10 offices, Lewis Roca Rothgerber Christie LLP has selected the beta version of 3E Business Development in the cloud after a competitive review process and will replace its existing CRM system. 3E Business Development in the cloud will provide the firm with even more benefits, including improved scalability, decreased infrastructure costs, and quicker ROI. All of this is delivered through a multi-tenant cloud environment using Microsoft® Azure®. Azure provides a secure system from software development through service delivery, operations, and support. Lewis Roca Rothgerber Christie LLP can now rely on physical and digital protection and encryptions of data, while driving successful business development initiatives firmwide.

Already possessing a strong relationship with Thomson Reuters Elite, the client gained considerable confidence in the data automatically populated in the 3E Business Development Data Engine. So much confidence was gained that the firm elected not to convert its old database but instead started fresh with the data gathered by 3E Business Development. Following the Beta program and now that the software is generally available, the firm plans to implement 3E Business Development and roll it out firmwide.

3E® from Thomson Reuters Elite offers an end-to-end enterprise business management solution that allows law firms and professional services organizations to run all operational aspects of their business. Designed from the ground up on Microsoft®.NET®, 3E offers built-in application development capabilities. Why does it matter? The unique architecture enables firms to become more agile, lawyers to quickly respond to client needs, and staff to easily track and manage activity on any scale—from single-office to multi-office and multinational. Visit 3E to find out how its next-generation technology can help you improve efficiency, increase profitability, and confidently take on a future without limitations. For more information on Thomson Reuters Elite, visit Elite.

Lewis Roca Rothgerber Christie serves the legal and strategic business needs for a diverse base of local, regional, national and international clients, including some of the world’s largest corporations. The firm’s attorneys help clients manage a wide range of business transactions, litigation, intellectual property, regulatory and government relations matters across key industries. Learn more at

Thomson Reuters Elite is the leading global provider of innovative business management solutions that enable law firms and professional services organizations to streamline operations, maximize efficiency, and increase visibility into all aspects of their businesses. Elite is focused on enabling firms of all sizes and locations to meet their true potential and provide the best service for their clients. For more information, visit Elite.