Thomson Reuters Announces Elite as a Flagship Brand
Thomson Reuters Elite is Unveiled to Represent Expanded Offerings and Continuous Growth
LOS ANGELES, June 25, 2012 – Thomson Reuters today announced Elite as a flagship brand: Thomson Reuters Elite. The decision was made in recognition of the strength of the Thomson Reuters brand and the expanded strategic direction in which Elite is heading. The unified Thomson Reuters Elite is positioned to drive growth, expand its portfolio and deliver on its goals.
The designation of Elite as a flagship brand is representative of both the high level of trust and the investment being made by Thomson Reuters in the Elite business. This venture provides Elite with the opportunity to expand its offerings beyond financial management to encompass an entire Enterprise Business Management portfolio.
The overall goal of the investment is to provide customers with an end-to-end solution that serves all departments within an organization. From new business intake to matter management to customer relationship management, everything will be done under the banner of a single brand: Thomson Reuters Elite.
Thomson Reuters announced the news at the annual Elite User Conference, June 26-27, 2012. Thomson Reuters Elite is debuting its flagship brand and new logo at the three-day event at the ARIA Resort in Las Vegas.
Thomson Reuters Elite is part of the Legal business of Thomson Reuters and offers an end-to-end enterprise business management solution that allows law firms and professional services organizations to run all operational aspects of their firms including business development, risk management, client and matter management, and financial management. For more information, visit Elite.
Thomson Reuters is the world's leading source of intelligent information for businesses and professionals. We combine industry expertise with innovative technology to deliver critical information to leading decision makers in the financial and risk, legal, tax and accounting, intellectual property and science and media markets, powered by the world's most trusted news organization. Thomson Reuters shares are listed on the Toronto and New York Stock Exchanges. For more information, go to Thomson Reuters.