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A Fully Integrated, Web-based Solution for Managing Marketing, Business Development and Client Services
Today’s business development process is increasingly complex and competitive. Legal marketing and business development professionals continually take on increasing workloads and broader responsibilities, including assisting attorneys with practice development strategies, responding to countless RFPs, managing client relationships and developing a leading brand in the marketplace.
Elite® Business Development is the first integrated Web-based solution that comprehensively supports law firms’ unique marketing, business development and client services needs. When integrated with the Elite® Financial and Practice Management system, it effectively leverages a firm’s existing matters, prospects and firm experience information for improved strategic marketing program results. Comprised of Marketing Center and Web Center, Elite Business Development provides a unique consolidated approach to tracking RFPs, distributing firm news, creating proposals and client extranets, and much more.
Marketing Center - Successfully Analyze, Manage and Drive Business Development Activities
Marketing Center’s relational marketing database, centralized collateral repository and Proposal Generator keep marketers on track to meet proposal deadlines, revenue targets and communications goals. By maximizing the firm’s existing databases, marketers can organize key client, matters and prospect information in actionable ways. Sophisticated tracking and reporting features identify follow-up needs and offer a variety of ways to categorize and view information (e.g. wins or losses by practice areas, offices or attorneys).
Leverage Firm-wide Experience
Experience is a firm’s most valuable asset. Marketers regularly refer to experience information for creating competitive proposals, building pitch teams and responding to press inquiries and benefit from easily accessible, current information. By integrating workflow from financial and practice management systems, Experience Manager allows marketers to manage, track and distribute firm experience information.
Web Center - Improve Online Communications with Targeted Audiences
Web Center publishes consolidated marketing content for specific audiences in real-time. Leveraging key features designed by Hubbard One®, the leading Web site consultancy for law firms, Web Center includes on-screen editing, personalization, alerts and other features of proven value. Marketers can identify and target particular audiences, such as alumni, recruits and industry groups, enabling more effective communication and providing timely content to clients and prospects. Additional features include opt-in newsletters, client alerts, audience specific mini-sites, alumni and recruiting portals and RSS publication.
Marketers can also use Web Center to respond to client demand for innovative services. The Client Extranet enables clients, prospective clients, attorneys and other professionals to communicate more efficiently and allows the firm to deliver services in new ways, such as providing a single location for accessing information or briefs related to deals, matters or transactions. In addition to standard features, such as calendaring, document sharing and discussion boards, the Client Extranet provides the foundation for online content subscription capabilities necessary for firms to deliver their resources and services online.
Consult the Experts
Thomson Elite has an experienced team of Business Development consultants that focuses exclusively on helping law firms plan and implement marketing and business development solutions. Our service and support teams are dedicated to getting you the results you need.
Your Partner for Business Development
Thomson Elite is a leading provider of integrated information solutions to professional services firms worldwide. Thomson Elite is a business within The Thomson Corporation (NYSE: TOC; TSX: TOC) and is a premier provider of financial and practice management systems to the legal industry and other professional services markets including accounting, engineering, marketing services, and management and IT consulting.
Contact Thomson Elite to put the power of Elite Business Development to work in your organization today. Please complete this sales request form form or call us at (312) 873-6800.
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