Leading Independent Corporate Firm Boosts Technology with Core Components of the Elite Enterprise Business Management Solution

Oct. 6, 2015

Thomson Reuters Elite, part of Thomson Reuters Legal, today announced that existing Enterprise™ client Gilbert + Tobin has decided to upgrade to 3E® and implement Business Development Premier. With this decision, the leading independent corporate firm becomes the first Australian client of Business Development Premier, and it also joins a growing list of clients transitioning to 3E. 3E and Business Development Premier are integral components of the Elite Enterprise Business Management Solution, built to help firms manage all operational aspects of the business.

Gilbert + Tobin selected Business Development Premier as a replacement to its traditional client relationship management (CRM) system. The sophisticated business development tools of Business Development Premier combine enterprise relationship management (ERM) technology, marketing automation, and experience management into one solution designed to help firms like Gilbert + Tobin win more business and increase ROI. The firm will integrate Business Development Premier with email marketing technology from Thomson Reuters Elite Alliance partner Concep to align client-specific marketing and business development objectives.

The firm’s evaluation of Business Development Premier also prompted its decision to upgrade from its Enterprise solution. 3E is built on a future-proof platform that is poised to grow with the firm and provide business intelligence insights that will help it keep ahead of the competition. Because both solutions are part of the Elite Enterprise Business Management Solution and are connected through Workspace, Business Development Premier is able to pull in financial data directly from 3E in order to provide a more complete view.

“We are very excited to upgrade to 3E and implement Business Development Premier as part of the Elite Enterprise Business Management Solution,” said Sam Nickless, COO at Gilbert + Tobin. “The solutions benefit our firm with a valuable opportunity to streamline and digitize our business processes, as well as give us access to enhanced business intelligence and client insight.”

“Implementing both 3E and Business Development Premier will enable Gilbert + Tobin to leverage the entirety of its firm data and ultimately drive more successful marketing and business initiatives,” said Elisabet Hardy, vice president of Product Management at Elite. “For nearly a decade, Business Development Premier has helped leading global organizations solve their CRM challenges, and we are thrilled to launch the market’s first and most robust ERM solution in Australia.”

3E offers powerful core financial management features and built-in application development capabilities – all seamlessly integrated into one high-performance system. Designed from the ground up on Microsoft.NET, 3E provides an integrated development environment that enables firms to become more agile in responding to client needs. A full suite of capabilities is delivered through a consistent Web-based user experience that allows attorneys and staff to easily track and manage activity on a multi-office, global scale.

Business Development Premier combines enterprise relationship management (ERM) technology, marketing automation, and experience management to drive more successful marketing and business development initiatives. As an integral part of the Elite Enterprise Business Management Solution, Business Development Premier provides advanced functionality to help law firms and professional service organizations achieve significantly higher return on investment from their marketing and business development activities. For additional information, visit the Business Development Premier page.

Gilbert + Tobin is a key player in the Australian legal market. From its offices in Sydney, Melbourne, and Perth, it provides innovative commercial legal solutions to major corporate and government clients across the Asia-Pacific region. For more information, visit www.gtlaw.com.au.

Elite is the leading global provider of an end-to-end enterprise business management solution, which allows law firms and professional services organizations to run all operational aspects of their firms, including business development, risk management, client and matter management, and financial management. For more information, visit Elite.