In today’s economy, the need to leverage all of an organization’s existing assets to drive sales has never been more critical. Firms of all sizes are looking to make the assets they already have work harder for them – increase the SEO value of the website, use all of the functionality available in software apps, improve the content of email campaigns are just some examples.

One area that, in the past, has been easily overlooked as a prime asset is a firm’s relationships, especially in B2B. Jeremy Galbreath wrote a seminal article in TQM Magazine, “Success in the Relationship Age: building quality relationship assets for market value creation,” that really defined the concept of Enterprise Relationship Management (ERM).

 


"Enterprise Relationship Management is basically a business strategy for value creation that is not based on cost containment, but rather on the leveraging of network-enabled processes and activities to transform the relationships between the organization and all its internal and external constituencies in order to maximize current and future opportunities."

-Galbreath

 

 

Although ERM is not new, organizations have not had the infrastructure or mindset to truly take advantage of their contacts and connections in a meaningful way. Although companies inherently understand the impact relationships have on their business, a systematic process of harnessing their full relationship network for business development and deeper customer engagement is often missing.

ERM automated software solutions seek to maximize the potential of each relationship by showing not only who you know, but how well you know them. Once you’ve uncovered this very qualitative and valuable information, you will start to see the potential business development and client engagement opportunities. Think annual business planning, cross-selling, referrals and event planning and development of new market segments.

The trick is how to convert this newfound information into marketing strategies and tactics. Let’s discuss the six main ways you can achieve higher and more measurable ROI from your marketing and business development efforts.

  1. Expanding the universe of contacts
    The most immediate impact of ERM is the sheer number of relevant contacts you will add to your database. After implementing ContactNet, a leading ERM software solution, international law firm Kilpatrick Townsend developed a database of 1.6 million relationships from across the firm, and this number has been growing 35% annually. In fact, the firm found and signed a new client immediately following implementation.
  2. Opportunity segmenting
    Once additional relationships have been uncovered, you can segment your lists based on almost a limitless number of variables, e.g. regions, subject area, title, and instantly see where the organization has the strongest relationships. This enables the marketing team to determine how they should make their next move. Once a strategy and goals have been established for penetrating a new segment, marketing efforts can be more easily linked to new business opportunities.
  3. Pinpoint marketing
    The ability to segment lists also enables your team to execute targeted marketing campaigns to the right people. For example, Thomson Reuters recently used the information from ContactNet to develop the invitation list for a regional event and was able to increase its campaign reach by adding 20%+ more targeted contacts.
  4. Retention marketing
    Retention marketing programs are aimed at increasing engagement, brand support, and loyalty to your company. Gallup, which has thoroughly studied customer engagement, found that only 13% of B2B customers are fully engaged. And because B2B companies typically have long sales systems that include stakeholders at different levels, it is even more important that they develop a process for regularly monitoring customer relationships so early warning signs are addressed.
    An ERM solution enables managers to view the peaks and troughs in account activity and spot new relationships forming. By observing relationships at this level, they can determine the overall health of an account and ensure that activity is being coordinated across the organization. Keeping existing customers happy is considerably more cost-effective than new customer acquisition.
  5. Insightful lead nurturing
    Simply sending routine marketing materials to every new lead that has been captured in the system is tantamount to creating SPAM. The idea is to match what the contacts need at each stage of the sales cycle in a medium that works best for them. Particularly with more complex sales opportunities, ERM analytics help leads move through the pipeline with more personalized lead nurturing programs.
  6. Higher conversion rates
    Sending firm-wide emails asking if anyone knows a person at X company can only get you so far. That process is inefficient and incomplete. Even CRM systems, which are good at managing company records, often cannot provide the more perceptive details that live in emails, phone calls and social media networks. With these details, plus an analysis of the relationship strength within a company, ERM can help a firm craft customize key selling points and therefore yield higher close rates.

Lisa Gibbs, Global Head of CRM at Thomson Reuters, says “New contacts are interesting because they suggest that the strategy is being effectively implemented. If an organization can identify what particular activities prompted the successful linkage, this information can be fed back to the team in order to replicate and accelerate business development across a larger group of people. Such feedback can help guide a change of strategic emphasis or reinvigorate existing business development efforts.”

The added benefit of using ERM systems is that it allows business development efforts to be measured over time, providing opportunity relationship analysis on a monthly basis in order to assess the speed and volume at which new relationships are being formed. This allows your company to analyze the success or failure of any ongoing business development efforts, and fine-tune its strategy on this basis.

Download the case study to learn how ERM technology has enhanced marketing effectiveness at Thomson Reuters.

by: Patrick Fuller

It’s been more than thirty years since a young Harvard associate professor of Economics published his first Harvard Business Review article, “How Competitive Forces Shape Strategy”. That single article has since led to multiple books and has completely redefined how organizations view and approach competitive strategy. And, as the market for legal services continues to grow in complexity, never before has this simple treatise been more relevant to the legal profession.

The Five Forces consist of the Bargaining Power of Suppliers, the Bargaining Power of Buyers, the Threat of New Entrants, and the Threat of Substitute Products & Services, all which surround the most powerful force, which is the Rivalry Amongst Existing Competitors. In the years since the article was first published, the propensity for all five forces to simultaneously impact the legal profession has not happened, until now.

The first market force is the bargaining power of suppliers. While this means different things to different industries, for the legal profession, supply is all about talent. In the last 3 years, the legal industry has seen a growing surplus of talent, leading to lower cost associates, staff, and contract lawyers, enabling more adaptive firms’ greater opportunities to introduce alternative fee arrangements. This provides greater efficiency and predictability for the client and profitability for the firm. At the same time, the competition for talent amongst lawyers with established books of business has never been stronger, leading to rising lateral recruiting costs and increased risk relative to the portability of client relationships.

The second market force is the bargaining power of buyers, and this is where the greatest power is being leveraged. While many in the industry will rightfully point to the ACC “Value Challenge”, or the increased involvement of procurement departments in the hiring of outside counsel, or just overall price sensitivity, I believe there are two under-the-radar changes which have unleashed a great deal of transformation in the legal profession. First, the increasing number of corporate legal departments which are not outsourcing large amounts of legal work to outside counsel, deciding instead to leverage the oversupply of legal talent in the market to staff their own departments in a much more cost efficient manner. For many firms, this can be a very uncomfortable scenario, when the client is also the competitor. Second, about 5 years ago, many buyers of legal services stopped paying for research charges firms typically passed on to their clients, on top of hourly rates. For many firms, this change immediately resulted in millions of dollars of added cost, making a sudden and intense impact on profitability.

The third market force is the threat of new entrants, and this can be applied in a variety of ways. For the last decade, technology has been leveling the playing field between smaller firms and larger firms, creating an additional layer of competition that also distributes market forces to the rivalry amongst existing competitors. Smaller firms are posing a threat to larger firms largely because the perceived value derived from smaller firms is been seen as equal to, if not greater, than larger firms in the eyes of many buyers. Additionally, an increasing number of international firms are making growth in the U.S. a strategic initiative, which is creating greater complexity in markets and sectors traditionally dominated by U.S.-based firms.

The fourth market force is the threat of substitutes, and like the threat of new entrants, this market force continues to exert increasing leverage in the market. Legal Process Outsourcing (LPO) and the Legal Services Act are the primary drivers of this market force. More and more companies are utilizing LPO as an alternative to both growing their in-house staff and handling work internally, as well as an alternative to some legal work that has traditionally been handled by outside counsel.

The final market force, the hub from which the other market forces extend, is still the most powerful for the legal profession, and that’s the rivalry amongst existing competitors. While the explosion in mergers over recent years has eliminated some historic rivalries, the market forces discussed earlier, specifically the threat of new entrants, the war for lateral talent, and the bargaining powers of buyers, all provide additional complexity to the rivalry amongst existing competitors. Firms continue to compete against each other for existing demand, creating commodity offerings with little differentiation, leading to increased buyer power. Unfortunately for the firms, as more legal work continues to be kept in-house or handled by LPO, the competition amongst firms will continue to intensify.

Moving forward, firms need to combat these five forces to by uncovering, creating, and eventually capturing new demand. The differentiation firms seek to establish may not be in new products, so to speak, but in new service models that create separation from rivals and provide the uncontested market space necessary to limit the impact of Porter’s Five Forces on their operational strategy.

Customization, Broad Data Views, and Stronger Core Tools Provide Workflow and Productivity Benefits

LOS ANGELES, Mar. 28, 2013 – Thomson Reuters Elite announced the broad redesign of its market-leading financial and practice management solution 3E. The customer-driven redesign allows for greater customization, unified views for complimentary systems and enhancements to core capabilities, all part of Thomson Reuters’ vision of point solution integration and a focus on customer workflow.

“Our customers provided insights that helped us approach this redesign based on how they use technology, and we feel we have created a platform design that offers greater efficiency, workflow productivity and in-depth data analysis,” said Cary Burch, president of Thomson Reuters Elite. “Through this broader view and ability to quickly and deeply dive into content, 3E enables customers to establish decision-making from a stronger base of facts.”

The 3E 2.7 redesign provides improved functionality through the new Web-based platform, which streamlines workflow, further increases on-the-go access capabilities with 3E Mobile and allows better tracking of activity and management across offices, nationally and globally. Mindful of Thomson Reuters Elite’s global market, the new version of 3E incorporates new tools to help firms reduce risk and remain compliant with country-specific financial and regulatory requirements.

The enhanced core financial and practice management products within 3E, including billing, general ledger and conflicts, help optimize output quality. Customers also gain a more unified view to complimentary systems from WestlawNext or Microsoft Outlook for more comprehensive data sets. The redesign also adds a new personal tray feature that carries custom action lists and favorites tailored to 3E functionality and user need, and expanded capabilities for Time Capture functions.

According to Burch, Thomson Reuters is applying new focus to workflow technology and providing integration to create products that work the way our customers do. “Elite has long served as the nervous system for large law firms, and the redesign of 3E provides fresh benchmarks in technology and innovation that help our users work more efficiently and advance their position in the marketplace.”

For more information about Elite and 3E, go to 3E.

Thomson Reuters
Thomson Reuters is the world's leading source of intelligent information for businesses and professionals. We combine industry expertise with innovative technology to deliver critical information to leading decision makers in the financial, legal, tax and accounting, healthcare and science and media markets, powered by the world's most trusted news organization. With headquarters in New York and major operations in London and Eagan, Minnesota, Thomson Reuters employs more than 60,000 people and operates in over 100 countries. For more information, go to Thomson Reuters.

Customer relationship management now integrated with critical client and financial information for time and cost savings

LOS ANGELES, Aug. 18, 2013 – Thomson Reuters Elite, a leading global provider of enterprise business management systems to professional services firms, today announced Business Development Premier, a powerful new integrated platform designed to transform customer relationship management (CRM) and business development for law firms.

“The legal market continues to evolve in response to the current economic climate, law firm business development priorities and demands on in-house marketing teams. There is no escaping the fact that lawyers are under more pressure to deliver than ever before,” said Eric Sugden, chief technology officer at Thomson Reuters Elite. “In creating Business Development Premier, our intention is to establish the most advanced business development platform possible and target it directly at addressing the issues so keenly felt by law firms.”

Business Development Premier combines CRM and Enterprise Relationship Management (ERM) capabilities with company data from Thomson Reuters, competitive intelligence from Monitor Suite and optimized campaign management functionality. Business Development Premier is built on Microsoft Dynamics CRM technology. The Business Development Premier platform brings together Thomson Reuters Elite’s suite of products and data streams to reduce the amount of time spent on data aggregation and tactical execution within law firms, enabling users to concentrate on developing and executing their marketing and business development strategy.

The new platform also eliminates the long lead times and reduces high failure rates of traditional CRM implementations. Using enterprise relationship management (ERM) technology, the solution automatically uncovers and aggregates the most complete client data sources, cleansing the data in a fraction of the time required for a traditional manual implementation and freeing up staff to concentrate on more strategic matters.

The customer information is available and editable from a Smartphone or tablet, providing lawyers with anytime-anywhere access to client data, enhanced with relationship insight and competitive intelligence. Business Development Premier will be available in the cloud or on-premises.

Sugden said Business Development Premier gives law firm marketing leaders a better way to deliver and prove marketing value. ”The new platform allows secure and seamless management of campaigns through every step of the marketing lifecycle including planning campaigns, engaging contacts, converting opportunities into deals, and measuring ROI,” he noted. “Strategic planning is supported with deep competitive information and trend analysis across geographies, practice areas and industry groups. Marketing teams can engage targets effectively with campaign management, list management and email marketing. For the first time, law firm leaders and marketing teams have an integrated tool that manages strategic business development information and work streams, adding a powerful new dimension to their business development activities.”

For additional information, go to Business Development Premier.

IT Services Consultancy Boosts 3E Client Efficiency with Seamless Integration Solutions

LOS ANGELES, Aug. 13, 2013 – Thomson Reuters Elite today announced that established IT services provider VNB Consulting has become a Services partner to help clients meet the challenges of integrating diverse systems with 3E. VNB specializes in providing large scale end-to-end integration solutions using the Microsoft™ BizTalk Server. As a Services partner, VNB seamlessly integrates solutions with 3E clients’ internal and external systems to establish reliable infrastructures.

VNB offers both innovative and feasible integration solutions to enable Thomson Reuters Elite clients to consolidate and optimize their existing infrastructures or establish new, efficient infrastructures using best practices and framework. The company’s results-oriented approach helps clients improve performance, better manage infrastructures, and achieve sustained returns on investment.

“By combining our seamless integration solutions with the 3E business process solutions platform, maximum power and agility can be derived to propel firm efficiency and effectiveness,” said Suman Sampath, VNB director of operations. “Our professional services team has the expertise to guarantee 3E clients benefit from improved performance and increased value.”

“As a Services partner, VNB implements technology solutions that are best suited for 3E clients’ varied needs,” said Cary Burch, president of Elite. “From enhancing existing technology, to improving business processes, and even building new solutions from ground up, VNB integrates technologies in agile and scalable ways, so each 3E client can maximize the potential of a solid and reliable infrastructure.”

The Thomson Reuters Elite Global Strategic Alliance Program provides a one-stop global marketplace that fosters cooperation, streamlines the buy-sell cycle and helps all involved achieve a competitive edge. Elite partners are experienced technology, services and consulting organizations ready to innovate, collaborate and help our clients solve their most pressing business challenges. Visit the Global Strategic Alliance Program to learn more about the benefits of partnering with Thomson Reuters Elite.

About VNB Consulting
VNB Consulting has a long history of implementing integration solutions using Microsoft BizTalk Server. Since its inception in 2007, VNB has grown to become a full-service BizTalk solutions provider. From EDI integration, to business application integration and mainframe integration, VNB has the history and know-how to get the most out of clients’ BizTalk investments. For more information, visit VNB Consulting.

Magic Circle Firm to Roll-out New Platform across 28 Offices in 17 Countries

LOS ANGELES, 6 August 2013: Thomson Reuters Elite has today announced that Freshfields Bruckhaus Deringer has selected its business development solution as the firm’s global CRM technology platform.

Supporting Freshfields’ network of more than 2,500 lawyers across 28 offices in 17 different countries, the business development platform will provide market-leading and fully integrated technology to empower the firm’s marketing and business development teams, as well as partners and fee earners around the globe. It will include a number of the available business development modules, including contact management and experience management. The firm will begin rolling out the new system later this year, first among its Web interface users – including the firm’s marketing and business development professionals – and then expanding to include Outlook interface users in mid-2014.

“Finding the right broad-based and fully integrated CRM system for our needs has been on our agenda for some time now, as we continue to grow and expand around the globe,” said Donal O’Sullivan, international head of business development operations at Freshfields Bruckhaus Deringer. “The business development solution from Thomson Reuters Elite promises to help us continue to bolster our business development capabilities and manage client relationships and information in an ever more integrated and flexible way.”

“We are delighted to have been selected by Freshfields as their global business development technology solution, and bring to bear the power of our integrated platform to meet their needs,” said Cary Burch, president of Thomson Reuters Elite. “Designed with the needs of both today’s and tomorrow’s law firm in mind, the powerful yet flexible architecture of our business development solution – coupled with its unmatched excellence in terms of user experience, data integration, automation, mobility and security – represents the gold standard when it comes to technology-empowered business development and marketing.”

The business development solution from Thomson Reuters Elite is a key component of its end-to-end business enterprise management solution for law firms, helping to deliver greater productivity and effectiveness when it comes to building and maintaining client relationships.  The company recently announced a number of significant enhancements to the user experience and functionality of its business development solution, including upgrades around globalization, data quality management and integration with Outlook.

More information about Thomson Reuters Elite's business development offerings can be found on the company’s website.

About Freshfields Bruckhaus Deringer
Freshfields Bruckhaus Deringer LLP is a global law firm with a long-standing track record of successfully supporting the world's leading national and multinational corporations, financial institutions and governments on ground-breaking and business-critical mandates. Our 2,500 plus lawyers deliver results worldwide through our own offices and alongside leading local firms.  Our commitment, local and multi-national expertise and business know-how means our clients rely on us when it matters most.

LOS ANGELES, August 2, 2013 – eBillingHub and LT Online Corporation today announced a new integration to benefit their joint clients with streamlined e-billing processes. eBillingHub’s Web-based legal e-billing solution has been tightly integrated with Lawtrac, LT Online’s matter management system designed specifically for legal department litigation, to benefit clients with increased automation and more efficient work-to-cash cycles.
LT Online introduced Lawtrac as a robust, easy-to-use matter management system to create value for corporate legal departments in a variety of ways, including cost savings, improved relationships with law firms, and a number of strategic benefits derived from more complete information. By integrating with eBillingHub’s powerful electronic billing software, Lawtrac has strengthened e-billing capabilities to help joint law firm clients better manage their receivables.

“For more than 25 years, Lawtrac has successfully provided the leading-edge technology corporate legal departments need, and partnering with the leader in the e-billing market is crucial to our continued success,” said Frank Orzo, President of LT Online Corporation. “eBillingHub seamlessly integrates with Lawtrac to deliver unmatched billing ease for law firms that have relationships with Lawtrac clients.”

“Our integration with Lawtrac is indicative of eBillingHub’s commitment to make the e-billing process as straightforward as possible” says Carlos Seoane, general manager of eBillingHub. “Electronic billing brings many unexpected requirements, and with a tight integration between eBillingHub and Lawtrac, the process is optimized for all parties involved, reducing errors, manual input and rework.”

About eBillingHub
eBillingHub, part of the Thomson Reuters Elite family of innovative solutions for professional services firms, provides a comprehensive and collaborative approach for preparing, tracking, submitting and managing the e-billing process. Unlike tools used by law firms to create LEDES invoice files, eBillingHub simplifies the e-billing process by integrating a law firm’s time and billing software with multiple e-billing vendors, which are often specified by a firm’s clients. By streamlining and reducing the complexity and administrative costs of the process, eBillingHub helps firms efficiently and effectively manage the e-billing process and ultimately improve cash flow. eBillingHub is a platform-agonistic solution that integrates with any time and billing system. For more information, visit eBillingHub.

About LT Online Corporation
LT Online Corporation, is based in New York. Its Lawtrac product has been assisting corporate legal departments since 1984 by enabling in-house legal departments to maintain all types of legal matters associated with managing and running a profitable company. Lawtrac Online is the most-widely used software product specifically designed for corporate law departments – enabling law departments to manage matters, expenses, documents, records and conduct e-billing all in one Web-based application. For more information, visit Lawtrac.

Campaign on Employment Law Seminar Scoops Master Contact Relationship Manager Prize

LONDON, Jul. 24, 2013 – Thomson Reuters Elite today announced that Flint Bishop, a UK-based full service regional law firm, was awarded the ‘Master Contact Relationship Manager’ category at the first annual Business Development Innovation Awards. The 2013 Business Development Innovation Awards celebrated the achievements of clients using the Thomson Reuters Elite suite of business development tools.

Flint Bishop received the ‘Master Contact Relationship Manager’ accolade for executing the most successful marketing or business development campaign in which the Contact Manager™ customer relationship management (CRM) solution played an integral role.

The firm was recognized for a highly successful employment law seminar managed completely through Contact Manager and integrated with their website and LinkedIn page. By linking these systems and sources together, the firm was not only able to benefit from increased SEO, but was also able to track visits and responses from, and then profile, their prospects. The firm was able to double its anticipated sign-up rate, resulting in the need for a second seminar to be held.

In addition, those who were unable to attend were sent a video of the presentation via email marketing. The activity with both attendees and non-attendees resulted in a wave of new business activities with these prospects, as well as a valuable increase in activities throughout the Contact Manager database.

“We are extremely honoured to receive this award from Thomson Reuters Elite, which rounds off an extremely positive experience with Contact Manager,” said Carl Weston, head of marketing at Flint Bishop. “Throughout this campaign, we relied heavily on Contact Manager and email marketing so that we could measure our actions. Alongside other avenues of digital marketing, such as LinkedIn, we were able to integrate forms on our website, add links to newsletters and create targeted e-shots for our prospects. This activity eventually led to us running not one, but two hugely successful seminars. The effectiveness of Contact Manager was demonstrated through the results of our campaign and our experience has given us the tools and knowledge to develop a similar Contact Manager-based campaign in the future.”

“We are very pleased to present Flint Bishop with the ‘Master Contact Relationship Manager’ award,” said Cary Burch, president at Thomson Reuters Elite “Its experience with Contact Manager is an excellent example of how the solution can be used to create a successful marketing and business development campaign, while uncovering large amounts of new intelligence.”

Global Solutions Provider and Consultancy Provides Client Referrals and Assists with Implementation of ContactNet in New Partnership

LOS ANGELES, Jul. 15, 2013 – Thomson Reuters Elite today announced a new partnership with Innovation Software to expand the client base of the ContactNet enterprise relationship management (ERM) solution beyond the legal industry. Innovation Software serves many of the largest clients in the industrial and commercial sectors, as well as legal and accounting firms in more than 23 countries. As a Product partner, Innovation Software refers clients in non-legal industries to ContactNet and assists in the implementation of the solution.

Innovation Software is a global and leading provider of back-office automation systems for collections, working capital management, and automated cash allocation processing to legal and professional services companies, as well as industrial, commercial and government organizations. Its deep level of expertise in financial management consultancy, implementation, and integration serves to benefit both current and future ContactNet clients.

“ContactNet’s comprehensive relationship intelligence capabilities can help our clients in any industry identify potential commercial relationships, enabling them to explore and create new revenue streams,” said Russell J.S. Lyons, CEO of Innovation Software. “Because our implementation consultants are multi-disciplinary professionals, we are an ideal partner to drive the sales of ContactNet and implement the solution in a broad spectrum of industries.”

Innovation Software has a highly experienced team of implementation consultants, each specializing in accounting, financial systems, credit and revenue management, or IT, with a minimum of one other discipline. Its extensive client relationship management (CRM) implementation experience is derived from integrating CRM solutions with more than 45 leading enterprise resource planning and legacy systems.

“Throughout the past decade, ContactNet has earned a strong reputation for helping firms turn their relationships into business assets,” said Cary Burch, president of Thomson Reuters Elite. “Innovation Software is playing a key role in introducing ContactNet to clients in other professional services industries around the world to uncover critical relationships to maximize their business development opportunities.”

ContactNet is the market’s first and most robust ERM solution that automatically identifies, deduplicates, and classifies relationship data across an organization. The solution provides users with the unique ability to measure and act upon those relationships to retain and develop clients. ContactNet searches the entire extended network of a company’s relationships through a combination of sophisticated search tools, relationship monitoring, and advanced reporting—all without manual data entry.

The Thomson Reuters Elite Global Strategic Alliance Program provides a one-stop global marketplace that fosters cooperation, streamlines the buy-sell cycle and helps all involved achieve a competitive edge. Elite partners are experienced technology, services and consulting organizations ready to innovate, collaborate and help our clients solve their most pressing business challenges. Visit the Global Strategic Alliance Program to learn more about the benefits of partnering with Thomson Reuters Elite.

About Innovation Software
Since 2000, Innovation Software’s corporate mission has been simple: to provide the finest receivables collection, credit, query, risk, and work-in-progress management solutions available to help clients succeed in their missions.

Innovation Software has clients in 26 countries, and provides its products to over 20% of the world’s top 100 law firms globally.

For more information, visit Innovation Software.

Thomson Reuters Elite users benefit from global user group meeting

MIAMI, 9 July 2013 – Some 650 attendees representing over 230 law firms and professional services firms descended on Miami Beach the last week in June for this year’s Thomson Reuters Elite global user conference.

This conference – part of Thomson Reuters Elite’s worldwide VANTAGE series of events and learning opportunities – took place at the Fontainebleau Hotel in the heart of Miami Beach. Over the course of four days, participants were offered more than 130 bespoke education sessions across the full range of Thomson Reuters Elite solutions, including 3E, Enterprise, MatterSphere, Engage, eBillingHub, and Business Development.

Product experts and international guest speakers from organizations such as Mandiant, Acritas, IBM, IntApp, Wilson Legal Solutions, White & Case, Blank Rome, Allen & Overy, and Stanton Allen provided valuable professional insights. Attendees were also given a ‘sneak peek’ at the new Workspace beta platform, which will fully integrate a range of Thomson Reuters Elite solutions with other third-party products across desktop and mobile devices.

Among the highlights of this year’s conference included a special preview of Workspace’s mobile capabilities and virtual collaboration abilities, and thought leaders from top global firms spoke about industry trends and best practices during special panel discussions. In addition, special curricular tracks in legal project management and business development were available, and the week’s festivities culminated with a gala dinner and celebration on Thursday evening.

“Our VANTAGE events just keep getting bigger and better, and this year was certainly no exception,” said Cary Burch, president of Thomson Reuters Elite. “We are immensely proud to offer our customers the absolute gold standard when it comes to curricular and educational opportunities to help them make the most of their investment in our solutions.”

The annual EMEA VANTAGE event will take place in London from 19-20 September 2013 at the Park Plaza Westminster Bridge Hotel.