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Elite Exchange • Fall/Winter 2010  >   Thynne & Macartney Selects 3E

Thynne & Macartney Selects 3E's Modern Technology Platform for Improved Visibility into Performance
Business Intelligence and Analytics Capabilities Set 3E Apart from Competitive Solutions

Thynne & Macartney, a full service legal firm representing a variety of clients including blue-chip commercial enterprises, banks and financial institutions, insurance companies, not-for-profit institutions and private clients, has selected the ELITE 3E financial and practice management platform to efficiently meet critical business imperatives.

“Most of the legal solutions on the market today are based on legacy client server applications built on out-dated 1990’s technology, which provided no business case to switch from what we had been working with,” said Mike Hindle, general manager of Thynne Macartney. “After seeing several 3E presentations, it was clear that 3E was a true next generation platform, highly customizable and included sophisticated reporting and metrics capabilities that could easily meet our needs.”

“We rely heavily on comprehensive business intelligence and analytics to provide insight into business performance, as well as track and report on important client information. 3E is able to essentially automate this entire process for us creating enormous efficiencies and a real-time view into the health of the firm,” continued Hindle.

Thynne & Macartney, a 70 fee earner firm based in Brisbane, has been providing legal services since 1893 and continues to evolve and prosper with a dedicated team of legal specialists. As a member of nationwide legal network, the Kennedy Strang Legal Group, the firm is able to successfully undertake complex legal work throughout Australia and internationally, whilst maintaining a strong personal relationship with its clients and now joins the Melbourne and Sydney Kennedy Strang offices as an Elite client.

“3E is the only enterprise-level legal management platform available today that has been completely rebuilt from the ground up using the latest industry standard technologies, incorporating functionality and process methodologies designed for today’s law firms,” said  Kim Massana, President of Elite. “Unhindered by legacy technology and architecture, 3E represents a better return on investment and the only long term solution for law firms. 

“We’re very pleased to welcome Thynne & Macartney to the Elite client base in Asia Pacific, a win that continues our momentum in the market as law firms of all sizes recognize the long-term value in partnering with Elite,” Massana continued.

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