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Elite Business Development Overview
A Fully Integrated Solution for Law Firm Marketing, Business Development and Client Service
Business and client development have become increasingly complex for law firms. Today business development professionals help attorneys manage client relationships, craft sophisticated practice development strategies, respond to countless RFPs and strive to maintain a consistent, compelling and differentiating message in the market.
Elite Business Development provides firms with the first truly integrated software solution for law firm marketing, business development and client service needs. Leveraging the Elite Financial and Practice Management system, these applications take advantage of the matter and experience information that ultimately drive and define a firm’s business.
Elite Business Development is powered by FirmConnect®, marketing software that is used by over 50% of the largest U.S. law firms. By helping firms identify and leverage experience, manage opportunities, create successful messaging and enhance communication and service for clients and prospects, Elite Business Development enables firms to better understand and manage their business in today’s competitive market.
Elite Business Development includes three core components, grouped by audience and integrated by workflow:
Marketing Center - Successfully Analyze, Manage and Drive Business Development Activities
The Marketing Center gives marketing and business development professionals instant access to crucial information and processes to help manage a firm’s business development activities. Centered on the matters and opportunities already tracked within the Elite Financial and Practice Management system, the Marketing Center is a natural addition to processes already established within the firm. Financial and practice management information is linked with a fully-relational marketing database to indicate potential opportunities, consolidate firm experience and store approved firm collateral within a secure, rights-based environment. Sophisticated proposal automation allows the firm to produce content-rich, consistently-formatted proposals and marketing packets that can be closely tracked. Process management and research tools help manage events, business development programs and practice growth opportunities.
Web Center - Improve Communication for Targeted Audiences
Web Center allows law firm professionals to publish consolidated marketing content for specific audiences in real-time. Leveraging key functions from the industry’s leading suite of Web site applications for law firms, Web Center includes on-screen editing, personalization, alerts and other proven features. Users can identify and target particular audiences, such as alumni, recruits and industry groups, enabling more effective communication and providing important value to clients and prospects. Additional features include opt-in newsletters and client alerts, audience-specific mini-sites, alumni and recruiting portals and RSS publication.
Client Center - Respond to Client Demands for Innovative Service
Clients are demanding value outside the billable hour. The Client Center is a centralized application that enables clients, prospective clients, attorneys and other professionals to communicate more efficiently and allows the firm to deliver services in new and value-added ways. In addition to standard features such as calendaring, document sharing and discussion boards, the Client Center provides the subscription and customization capabilities necessary for firms to bring their resources online. Corporate governance, employee relations and HIPAA compliance are a few of the practice areas that have already been transformed by firms providing unique online services in a commoditized market.
Consult the Experts
Thomson Elite has an experienced team of Business Development consultants that focus exclusively on helping law firms plan and implement marketing and business development solutions. Our services and support teams are dedicated to getting you the results you need.
Your Partner for Business Development
Thomson Elite is a leading provider of integrated information solutions to professional service firms worldwide. Thomson Elite is a business within The Thomson Corporation and is a premier provider of financial and practice management systems to the legal industry and other professional service markets.
For more information on Thomson Elite, please complete our sales request form.
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